The empty classroom picture
Every week in the Greater Paris region, more than 30 children are victims of road accidents. The Parisian Road Safety Authority decided to warn the people first concerned by these dramas: the parents. To raise their awareness, a special moment in the school year was chosen: class photo time. Every year, parents eagerly await look the picture of their child and their classmates, but this year, to make them realize this terrible figure (roughly a whole class of children), they discovered a most curious class photo indeed, a class photo without any school children.
Agency: Serviceplan l Award: Gold - Cristal Festival 2017